BWM Dentsu has joined forces with Jemena Natural Gas for a smoking hot campaign.Featuring beloved family pet, Scorchy the dragon, the 30-second and 15-second spots push the ease of using Jemena Natural Gas, as opposed to more archaic methods, i.e. a dragon.Jemena marketing and customer communication manager Kate Hawk says the biggest hurdle for Natural Gas is making the public aware of its benefits.“We know that 70% of customers are more likely to switch to Natural Gas at the time of a major event. By creating a character like Scorchy, we are hoping to build stronger brand-recognition amongst potential customers,” she says.BWM Dentsu ECD Asheen Naidu says: “To elevate the role and meaning of Natural Gas from an every-day utility to an enabler of instant connection, we played around with some truly absurd ways to create energy. Obviously that led us to a fire-breathing dragon."Director Tim Bullock and his team did a great job of bringing the campaign to life in a lovable and memorable way. But the biggest credit has to go to our brave client. Seriously, how many clients would let you put a dragon in their ad?”'Scorchy' the dragon was named off the back of an internal competition.
Trump's economic policy Investors were looking ahead to an address by Trump to Congress next week for further clarity on his economic pol... read more ...
Silver acts as an inflation hedge, and in times of crisis, small quantities may be used for smaller, daily transactions compared to holding a tradi... read more ...
Gold prices soared by Rs325 to regain the Rs30,000-mark and trade at over 4-month high of Rs30,175 per 10 grams at Delhi bullion market on Saturday... read more ...
its three-week gains at the bullion market, on reduced offtake due to holiday-truncated week despite firm global trend.Marketmen said easing demand... read more ...
Oil prices slid nearly 1 percent as worries about rising U.S. supplies outweighed OPEC pledges to boost compliance with output curbs.
But... read more ...
The Energy Information Administration (EIA) reported that natural gas in underground storage fell by 89 billion cubic feet ((bcf)) in the week endi... read more ...
Silver Price Equal Off with Notable Support
See the Webinar Calendar for a schedule of upcoming live events with Paul or... read more ...
BENGALURU, FEB 27:
Gold prices held firm on Monday near 3-1/2 month highs hit in the previous session, with investor...
read more ...